I am smitten with a love for two years. I couldn’t succeed yet, but only knowing what minimalism is pretty enough for me to be happy. To tell the truth, I don’t like those words that end with “ism”. Also “ist” words are very cold and repellent for me as well. However, “minimalism” has a special meaning for me amongst others. Maybe its meaning in Turkish language is “kanaatkarlık(austerity)”, maybe it’s just pureness, or simplicity. But the only thing that I know, minimalism is some kind of maturity level or high level of consciousness. We can call it serenity of soul shortly. In ancient greek philosophy, the term which refers to finding peace for soul called as “ataraxia”. Maybe minimalism is this kind of thing. It also gained a huge popularity in these days. It’s most implemented in Japan, but why? Why did such a word join our world? Minimalism is a rebellion against demand of consumption of this capitalist world. It supports an idea which says to live with minimum stuff. It tells us to buy stuff that only we need, more precisely. It’s some kind of discharge of unnecessary energies. In other words, it’s like deleting unnecessary files and sending them to recycle bin. Not only computers, it also makes us delete those unnecessary files in our phones. Besides, it teaches us to live as simple as possible.
Those complicated art paintings cannot engage their attention. They love simple paintings which contain only black and white colors more than those complicated ones. Even just a little color which stays in the harmony of black and white can make them overjoyed. Minimalist people never aim to gain popularity. They don’t need so many friends, a few real friends are pretty enough for them. Also their mind is clear and calm. As you know, if you delete those unnecessary applications and files, you can gain more space for your brain 🙂 They don’t have to take care of that ringing phone, and their mentality works very simple. A minimalist is a humble person. As I mentioned before, it’s some kind of rebellion against capitalism, but they’re not communists. Politics? They absolutely stay away from that. They have no claims. They don’t see themselves as a body, they take their existance as a manner of consciousness. Yes! It’s really a level of serenity and maturity. Many advertisings on the television can’t even capture a glance of them. Because they’re always vigilant, aware and conscious persons. Those simple advertisements can’t impress them. Their calm and peaceful features may impress you. But if you want to be the one who impresses them, it means you bite on granite 🙂 Because they aren’t normal people, you can’t impress them with makeup, or perfume, or Adidas hat. Maybe iPhone could work for this purpose. Not because of its price, they may be impressed because of the fact that Apple is a minimalist company. In plain words, the only thing that impresses them is naturality and sincerity. They love to fix the complicated problems with oversimplifying them. That’s why they’re very creative people. They choose their words very simply and plainly during their conversations. They don’t like playing on words. To be brief, they defend an opinion which includes less stuff, less people and less consumption.
Now I hope you understand that why the whole site consists of black and white colors, and designed simply. Because simplicity is beauty.
Note: If the picture of this article impresses you too, congratulations then! That means you’re so close to minimalism. Welcome to minimalists club. Let’s delete some applications 🙂